Meet the two who started all of this
A nervous one, a fearless one, and a pet account that accidentally started paying the bills.
Nicole & Nora are two mini dachshunds — one nervous, one fearless — and I didn’t set out to build anything. I just started documenting the chaos of letting them take over my life in NYC.
Then the chaos found an audience. What began as cute clips turned into ~70kfollowers across Instagram, TikTok, and YouTube — and, to my own surprise, real income.
Here’s the part nobody tells you: none of it was luck or being “good on camera” (I’m barely in the frame). It was a handful of systems I stumbled into and then refined. So I started writing them down — honestly, with the numbers left in.
That’s what The Petfluencer Playbook is. The plays that grew two dachshunds into a paid pet account — no hype, no “crush it,” no pretending an audience appears overnight. Just what actually moved the needle, what didn’t, and what I’d do differently starting today.
New here? 🐾
Come meet the dogs in real time — the daily chaos lives on social:
Instagram @nicolenoraminidoxies · TikTok @nicolenoraminidoxies · YouTube @NicoleNoraMiniDoxies
WHAT YOU’LL GET, FREE, MOST WEEKS
Growth plays — the hooks, formats, and posting systems that grow a pet account in 2026
Faceless systems — batch a week of content in one session, without ever being on camera
Real numbers — honest income breakdowns, rate benchmarks, and what actually pays vs. what just looks like it should
Brand & money — pitching brands, media kits, affiliate and UGC, and income that runs while you nap
WHO IT’S FOR
Pet owners and creators who want to grow a real audience and get paid for it — whether you’re at 200 followers or 20,000, on camera or fully faceless.
WANT THE WHOLE SYSTEM AT ONCE?
The newsletter is the living playbook. If you’d rather have all of it in one place, The Petfluencer Playbook (2026) is the complete 58-page guide — 20 chapters covering brand deals, UGC, affiliate, Substack, templates, a rate calculator, and end-of-chapter homework.
Know someone whose dog is secretly famous? Send them our way. 🐾
I loved this so much!